Preference for action: regulatory mode in B2B positioning decision-making

Autor:	Kalafatis, Stavros P., Blankson, Charles, Boatswain, Marvyn Luxly, Tsogas, Markos H.
Zdroj:	Journal of Business & Industrial Marketing, 2020, Vol. 35, Issue 12, pp. 2111-2125.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-04-2019-0145 Zobrazit plný text záznamu