What can satisfy customers in servitization? Service or goods innovation

Autor:	Xiao, Xiaohong, Zhou, Chengxu, Mao, Hongyi
Zdroj:	Journal of Business & Industrial Marketing, 2022, Vol. 38, Issue 10, pp. 2030-2046.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-03-2021-0161 Zobrazit plný text záznamu