Arab networking and relationship marketing: is there a need for both?

Autor: Shaalan, Ahmed, Tourky, Marwa, Barnes, Bradley R., Jayawardhena, Chanaka, Elshaer, Ibrahim
Zdroj: Journal of Business & Industrial Marketing, 2020, Vol. 36, Issue 10, pp. 1793-1805.
Databáze: Emerald Insight