Scale development and validation for DART model of value co-creation process on innovation strategy

Autor: Seyedeh Khadijeh Taghizadeh, Krishnaswamy Jayaraman, Ishak Ismail, Syed Abidur Rahman
Zdroj: Journal of Business & Industrial Marketing, 2016, Vol. 31, Issue 1, pp. 24-35.
Databáze: Emerald Insight