Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Autor:	Panda, Debadrita, Raut, Sachin Kumar, Rana, Sudhir, Shamsudin, Mad Nasir
Zdroj:	Journal of Business & Industrial Marketing, 2024, Vol. 39, Issue 12, pp. 2684-2698.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2024-0007 Zobrazit plný text záznamu