Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret

Autor:	Gu, Qiongqiong, Zhang, Rong, Liu, Bin
Zdroj:	Journal of Business & Industrial Marketing, 2022, Vol. 38, Issue 5, pp. 1135-1149.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2022-0022 Zobrazit plný text záznamu