Strategizing for the bottom of the pyramid: an action research into a Mexican agribusiness

Autor:	Hernandez-Cazares, Rafael, Lawson-Lartego, Late, Mathiassen, Lars, Quinonez-Romandia, Sergio
Zdroj:	Journal of Business & Industrial Marketing, 2019, Vol. 35, Issue 10, pp. 1475-1489.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2019-0042 Zobrazit plný text záznamu