End users’ purchasing task involvement, power and influence strategies in organizational buying

Autor:	Pedeliento, Giuseppe, Andreini, Daniela, Bergamaschi, Mara, Salo, Jari
Zdroj:	Journal of Business & Industrial Marketing, 2018, Vol. 34, Issue 1, pp. 150-165.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JBIM-01-2018-0037 Zobrazit plný text záznamu