A game theory approach to selecting marketing-mix strategies

Autor:	Abedian, Mansour, Amindoust, Atefeh, Maddahi, Reza, Jouzdani, Javid
Zdroj:	Journal of Advances in Management Research, 2021, Vol. 19, Issue 1, pp. 139-158.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JAMR-10-2020-0264 Zobrazit plný text záznamu