An assessment of advertising effectiveness of Indian banks using Koyck model

Autor:	Mulchandani, Ketan, Mulchandani, Kalyani, Attri, Rekha
Zdroj:	Journal of Advances in Management Research, 2019, Vol. 16, Issue 4, pp. 498-512.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/JAMR-08-2018-0075 Zobrazit plný text záznamu