Post-merger branding strategies and market power in the Brazilian brewing industry
Autor: | Cerqueira, Malú N.P.S., Aguiar, Danilo R.D., Figueiredo, Adelson Martins |
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Zdroj: | Journal of Agribusiness in Developing and Emerging Economies, 2020, Vol. 11, Issue 4, pp. 329-344. |
Databáze: | Emerald Insight |
Externí odkaz: |