Post-merger branding strategies and market power in the Brazilian brewing industry

Autor: Cerqueira, Malú N.P.S., Aguiar, Danilo R.D., Figueiredo, Adelson Martins
Zdroj: Journal of Agribusiness in Developing and Emerging Economies, 2020, Vol. 11, Issue 4, pp. 329-344.
Databáze: Emerald Insight