Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude

Autor:	Inés López-López, José Francisco Parra
Zdroj:	Internet Research, 2016, Vol. 26, Issue 4, pp. 827-844.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IntR-07-2014-0176 Zobrazit plný text záznamu