Evaluating app bundling strategy for selling mobile apps: an ambivalent perspective

Autor:	Wan, Jinlin, Zhao, Ling, Gupta, Sumeet, Lu, Yaobin
Zdroj:	Information Technology & People, 2017, Vol. 30, Issue 1, pp. 2-23.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/ITP-08-2015-0210 Zobrazit plný text záznamu