A process model for identifying online customer engagement patterns on Facebook brand pages
| Autor: | Potdar, Vidyasagar, Joshi, Sujata, Harish, Rahul, Baskerville, Richard, Wongthongtham, Pornpit |
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| Zdroj: | Information Technology & People, 2018, Vol. 31, Issue 2, pp. 595-614. |
| Databáze: | Emerald Insight |
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