Effects of cue congruence and perceived cue authenticity in online group buying

Autor:	Kao, Karen C., Rao Hill, Sally, Troshani, Indrit
Zdroj:	Internet Research, 2020, Vol. 30, Issue 3, pp. 945-970.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/INTR-11-2018-0477 Zobrazit plný text záznamu