Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo

Autor:	Chen, Jia, Kou, Gang, Peng, Yi, Chao, Xiangrui, Xiao, Feng, Alsaadi, Fawaz E.
Zdroj:	Internet Research, 2020, Vol. 30, Issue 5, pp. 1565-1581.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/INTR-07-2019-0296 Zobrazit plný text záznamu