Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo
Autor: | Chen, Jia, Kou, Gang, Peng, Yi, Chao, Xiangrui, Xiao, Feng, Alsaadi, Fawaz E. |
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Zdroj: | Internet Research, 2020, Vol. 30, Issue 5, pp. 1565-1581. |
Databáze: | Emerald Insight |
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