The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Autor:	Kuo, Ying-Feng, Hou, Jian-Ren, Hsieh, Yun-Hsi
Zdroj:	Internet Research, 2021, Vol. 31, Issue 5, pp. 1940-1962.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/INTR-04-2020-0231 Zobrazit plný text záznamu