Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi
Autor: | Guo, Lingyun, Hu, Xiayu, Lu, Jinxuan, Ma, Ling |
---|---|
Zdroj: | Internet Research, 2021, Vol. 31, Issue 5, pp. 1718-1744. |
Databáze: | Emerald Insight |
Externí odkaz: |