International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic

Autor:	Chatterjee, Sheshadri, Chaudhuri, Ranjan, Thrassou, Alkis, Vrontis, Demetris
Zdroj:	International Marketing Review, 2023, Vol. 40, Issue 5, pp. 1263-1294.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-12-2021-0372 Zobrazit plný text záznamu