International relationship management during social distancing: the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Autor: | Chatterjee, Sheshadri, Chaudhuri, Ranjan, Thrassou, Alkis, Vrontis, Demetris |
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Zdroj: | International Marketing Review, 2023, Vol. 40, Issue 5, pp. 1263-1294. |
Databáze: | Emerald Insight |
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