Use, abuse or contribute! : A framework for classifying how companies engage with country image

Autor:	Hynes, Niki, Caemmerer, Barbara, Martin, Emeline, Masters, Eliot
Zdroj:	International Marketing Review, 2014, Vol. 31, Issue 1, pp. 79-97.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-12-2012-0206 Zobrazit plný text záznamu