A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020
| Autor: | Vadalkar, Suniti, Chavan, Gitesh, Chaudhuri, Ranjan, Vrontis, Demetris |
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| Zdroj: | International Marketing Review, 2021, Vol. 38, Issue 5, pp. 806-839. |
| Databáze: | Emerald Insight |
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