Refining the relation between cause-related marketing and consumers purchase intentions : A cross-country analysis
| Autor: | Ferraris, Alberto, Giudice, Manlio Del, Grandhi, Balakrishna, Cillo, Valentina |
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| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 4, pp. 651-669. |
| Databáze: | Emerald Insight |
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