Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
| Autor: | Michaelidou, Nina, Micevski, Milena, Kadic-Maglajlic, Selma, Budhathoki, Tribikram, Sarkar, Siddhartha |
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| Zdroj: | International Marketing Review, 2019, Vol. 36, Issue 6, pp. 979-995. |
| Databáze: | Emerald Insight |
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