Customer-centric strategy driving innovativeness and business growth in international markets

Autor:	Tuominen, Sasu, Reijonen, Helen, Nagy, Gábor, Buratti, Andrea, Laukkanen, Tommi
Zdroj:	International Marketing Review, 2022, Vol. 40, Issue 3, pp. 479-496.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-09-2020-0215 Zobrazit plný text záznamu