Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands
| Autor: | Hong, Ruiyang, Zhang, Zhe, Zhang, Chun, Hu, Zuohao |
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| Zdroj: | International Marketing Review, 2022, Vol. 40, Issue 1, pp. 49-79. |
| Databáze: | Emerald Insight |
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