Framing hybrid exchanges in subsistence contexts

Autor:	Mwiti, Fredah Gakii, Onyas, Winfred Ikiring
Zdroj:	International Marketing Review, 2018, Vol. 35, Issue 4, pp. 601-618.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-08-2016-0162 Zobrazit plný text záznamu