Cultural influences on expectations and evaluations of service quality in emerging markets
Autor: | Rodrigo Guesalaga, Meghan Pierce, Daiane Scaraboto |
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Přispěvatelé: | Professor John Ford and Professor Vicky Crittenden |
Zdroj: | International Marketing Review, 2016, Vol. 33, Issue 1, pp. 88-111. |
Databáze: | Emerald Insight |
Externí odkaz: |