Cultural influences on expectations and evaluations of service quality in emerging markets

Autor: Rodrigo Guesalaga, Meghan Pierce, Daiane Scaraboto
Přispěvatelé: Professor John Ford and Professor Vicky Crittenden
Zdroj: International Marketing Review, 2016, Vol. 33, Issue 1, pp. 88-111.
Databáze: Emerald Insight