Bringing culture into the picture: cross-cultural differences in online customer reviews

Autor:	Kim, Jong Min, Lee, Eunkyung, Yoon, Yeosun
Zdroj:	International Marketing Review, 2022, Vol. 40, Issue 3, pp. 528-546.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-07-2020-0167 Zobrazit plný text záznamu