The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment: the role of Brand-Nation Connection

Autor:	He, Jiaxun, Ge, Jiaye
Zdroj:	International Marketing Review, 2022, Vol. 40, Issue 1, pp. 4-27.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-06-2021-0210 Zobrazit plný text záznamu