Here, there and everywhere: a study of consumer centrism

Autor:	Prince, Melvin, Davies, Mark A.P., Cleveland, Mark, Palihawadana, Dayananda
Zdroj:	International Marketing Review, 2016, Vol. 33, Issue 5, pp. 715-754.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-06-2014-0205 Zobrazit plný text záznamu