Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
| Autor: | Yadav, Rohit, Paul, Justin, Mittal, Amit |
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| Zdroj: | International Marketing Review, 2021, Vol. 40, Issue 1, pp. 28-48. |
| Databáze: | Emerald Insight |
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