How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions : An Asian perspective
| Autor: | Han, C. Min, Nam, Hyojin |
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| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 1, pp. 130-155. |
| Databáze: | Emerald Insight |
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