Exploring the gap between policy and practice in private branding strategy management in an emerging market

Autor:	Herstein, Ram, Drori, Netanel, Berger, Ron, Barnes, Bradley R.
Zdroj:	International Marketing Review, 2017, Vol. 34, Issue 4, pp. 559-578.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-05-2014-0188 Zobrazit plný text záznamu