The impact of the macro-environment on consumer scepticism towards cause-related marketing : Insights from an economic crisis setting
| Autor: | Priporas, Constantinos-Vasilios, Kamenidou, Irene (Eirini), Nguyen, Nga, Shams, Riad |
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| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 5, pp. 841-861. |
| Databáze: | Emerald Insight |
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