Joining forces for doing good: getting the international cause-alliance right
| Autor: | Newmeyer, Casey E., Obeng, Efua, Hulland, John |
|---|---|
| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 5, pp. 829-839. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Newmeyer, Casey E., Obeng, Efua, Hulland, John |
|---|---|
| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 5, pp. 829-839. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|