Cause-related marketing : Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development
| Autor: | Liu, Gordon, Wu, Meng-Shan Sharon, Ko, Wai Wai, Chen, Cheng-Hao Steve, Chen, Yantai |
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| Zdroj: | International Marketing Review, 2019, Vol. 37, Issue 4, pp. 713-734. |
| Databáze: | Emerald Insight |
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