The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

Autor:	Boisvert, Jean, Ashill, Nicholas J.
Zdroj:	International Marketing Review, 2022, Vol. 39, Issue 2, pp. 395-422.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-02-2021-0058 Zobrazit plný text záznamu