Does culture impact private label performance?

Autor:	Budhathoki, Tribikram, Schmitt, Julien, Michaelidou, Nina
Zdroj:	International Marketing Review, 2018, Vol. 35, Issue 1, pp. 93-112.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-02-2016-0038 Zobrazit plný text záznamu