When face meets globalization : How face drives consumers’ attitudes toward global consumer culture positioning

Autor:	Huang, Haiyang, He, Jiaxun
Zdroj:	International Marketing Review, 2019, Vol. 38, Issue 1, pp. 184-203.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMR-01-2019-0031 Zobrazit plný text záznamu