Gratification matters? An explorative study of antecedents and consequence in livestream shopping

Autor:	Zhang, Jie, Xu, Yinghan, Dong, Lingfeng, Long, Qingqi
Zdroj:	Industrial Management & Data Systems, 2023, Vol. 123, Issue 6, pp. 1649-1669.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-08-2022-0513 Zobrazit plný text záznamu