Can search engine data improve accuracy of demand forecasting for new products? Evidence from automotive market

Autor:	Kim, Dongha, Woo, JongRoul, Shin, Jungwoo, Lee, Jongsu, Kim, Yongdai
Zdroj:	Industrial Management & Data Systems, 2019, Vol. 119, Issue 5, pp. 1089-1103.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-08-2018-0347 Zobrazit plný text záznamu