Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes
| Autor: | Li, Xinjian, Zhang, Yu, Wang, Juan, Li, Xiaoling |
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| Zdroj: | Industrial Management & Data Systems, 2024, Vol. 124, Issue 7, pp. 2414-2439. |
| Databáze: | Emerald Insight |
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