How a sustainable message affects brand attributes

Autor:	Ruben Huertas-Garcia, Carolina Consolación, Marta Mas-Machuca
Zdroj:	Industrial Management & Data Systems, 2016, Vol. 116, Issue 3, pp. 466-482.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IMDS-06-2015-0237 Zobrazit plný text záznamu