Experience the “ambience” : Testing perceptions of ambient advertising innovations between the United States and Indian consumers

Autor:	Jun Wu, Anshu Saxena Arora, Amit Arora
Přispěvatelé:	William Newburry, John R. McIntyre and Wlamir Xavier
Zdroj:	International Journal of Emerging Markets, 2016, Vol. 11, Issue 2, pp. 148-174.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJoEM-11-2013-0204 Zobrazit plný text záznamu