The effect of content marketing on sponsorship favorability
| Autor: | Human, Gert, Hirschfelder, Benedikt, Nel, Jacques |
|---|---|
| Zdroj: | International Journal of Emerging Markets, 2018, Vol. 13, Issue 5, pp. 1233-1250. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Human, Gert, Hirschfelder, Benedikt, Nel, Jacques |
|---|---|
| Zdroj: | International Journal of Emerging Markets, 2018, Vol. 13, Issue 5, pp. 1233-1250. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|