The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study
| Autor: | Le, Hoang Tran Phuoc Mai, Ren, Tianbao, Park, Jungkun |
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| Zdroj: | International Journal of Wine Business Research, 2023, Vol. 35, Issue 4, pp. 538-560. |
| Databáze: | Emerald Insight |
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