Examining switching intention in professional sport: a push-pull-mooring perspective

Autor:	Sato, Mikihiro, Tokuyama, Tomo, Motoyama, Shohgo, Warwick, Lance, Deguchi, Junko
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 895-912.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-12-2023-0245 Zobrazit plný text záznamu