Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
| Autor: | Yim, Brian H., Lyberger, Mark R., Song, Doori |
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| Zdroj: | International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 2, pp. 346-368. |
| Databáze: | Emerald Insight |
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