Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters

Autor:	Luo, Lei, Qian, Tyreal Yizhou, Rich, Gregg, Zhang, James J.
Zdroj:	International Journal of Sports Marketing and Sponsorship, 2021, Vol. 23, Issue 2, pp. 311-325.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-12-2020-0218 Zobrazit plný text záznamu