The role of destination personality in the relationship between destination image and behavioral intention among ski tourists
Autor: | Zhang, Qiang, Yim, Brian, Kim, Kyungsik, Tian, Zhibo |
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Zdroj: | International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 3, pp. 560-577. |
Databáze: | Emerald Insight |
Externí odkaz: |